OK. This has nothing to do with weight loss, fat, eating too much, fast food, my lack of exercise, and the like.
However, it got me thinking.
Martin Lindstrom on the Op-Ed page of the NY Times today opines that those scare tactic anti-smoking commercials and warning about cancer have little positive effect on a smoker to get them to stop; in fact, Lindstrom says that after studying the brains of smokers who are exposed to these warnings, they actually cause their brains to make them want to smoke.
We found that the warnings prompted no blood flow to the amygdala, the part of the brain that registers alarm, or to the part of the cortex that would be involved in any effort to register disapproval.
To the contrary, the warning labels backfired: they stimulated the nucleus accumbens, sometimes called the “craving spot,” which lights up on f.M.R.I. whenever a person craves something, whether it’s alcohol, drugs, tobacco or gambling.
All I know is that those anti-smoking commercials makes me, a non-and-never-was-a-smoker, to wonder what people who do smoke think about when they are inhaling?
Why don’t they think of that guy with a hole in his neck who is starring in those NYC anti-smoking commercials?
That’s what I think of when I see a smoker. I can’t get that man’s image out of my head, the one where he is talking through an electronic voice box he holds to that hole in his throat. He says that cancer has robbed him of two great loves in his life - umpiring baseball (can’t umpire if you can’t talk) and swimming (you can’t swim if you breathe through a hole in your throat).
Yes, every time I see a smoker, this man’s image goes through my brain.
I guess those anti-smoking commercials have worked on me - I can’t understand why anyone would smoke after seeing that ad.
As I was reading that op-ed today, I couldn’t help but think about the heart disease commercials that people could air about being fat. Imagine - a guy sitting alone on a park bench, throwing crumbs to pigeons as he tells us his story of his heart by-pass surgery. “I ate fast food like it was going out of style. It tasted great, but my arteries clogged. Instead of climbing Mount Everest, I am forced to sit here in the park feeding pigeons. Oh, I better get home. Today I am having flax seeds and water for lunch. Mmmmm.”